The Playmates — most widely known for “Beep Beep,” one of the Top 40 hits — were among the first rock & roll groups signed to the brand new York-based Roulette Information, formed and co-owned by music industry leaders Morris Levy, Joe Kolsky, and George Goldner. Originally referred to as the Nitwits (most likely an improved name on their behalf over time), the Playmates have been executing in the region around Waterbury, CT, for five years before putting your signature on to Roulette in 1958. The label acquired already have scored a few rock and roll & roll strikes by enough time they agreed upon the group; however, the Playmates’ area of expertise was not rock and roll & move, but novelty music. Regardless of the oft-corny lyrical articles of their upbeat pop fare, they gained two hits immediately with “Jo Ann” and “Beep Beep,” the last mentioned using a chorus that highlighted the group duplicating a expression of car beeps (“beep beep, beep beep, this car will go beep, beep beep”). Despite its silliness, “Beep Beep” — compiled by group associates Carl Cicchetti and Donald Claps — climbed to number 4 in the country in Dec 1958 and gained the Playmates the proper to record an record, At Play With the Playmates, which implemented immediately after. In 1959, they have scored once again with “WHAT’S Like?” (amount 15) and implemented suit another season with “Await Me” (amount 37). The group eventually recorded three extra albums for the label: Cuttin’ Capers, Await Me, and Broadway Showstoppers. Another record, The Playmates Go to West from the Indies, was released with an early- to middle-’60s spending budget reissue label known as Forum Records, that was a department of Roulette Information. The group disbanded in 1964.