Synth-happy brand-new wave revivalist Ezra Reich self-released his initial album, Freeze the night time, in 2003. Because of AOL’s First Break plan, thousands of on the web listeners downloaded “Behind the Moments,” among the songs through the album. Afterwards that season, Tommy Hilfiger certified the tune for make use of in a advertising campaign for just one of his clothes lines. During 2004, Reich ready his second record, Milkshake Arcade.