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Initially referred to as a cryptic, small-caps-only electro-pop project, ceo was revealed to be Eric Berglund, half of Sweden’s the Tough Alliance and co-owner from the label Sincerely Yours, including Memory Tapes, jj, Air France, as well as the Honeydrips among its roster. Berglund made a decision to focus on a mainly solo task (with some help from manufacturer and labelmate Kendal Johansson) following the release from the Rough Alliance’s third record, New Possibility. The one “Include Me” preceded Light Magic, that was released in European countries in June 2010 and in the U.S. that Sept. The next ceo record, Wonderland, premiered by Modular in early 2014.

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