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Led by former Era X member Tony Adam, the brand new wave group Sigue Sigue Sputnik elevated offering out to an art. The idea behind Sigue Sigue Sputnik was basic: the music group followed a postmodern, ironic design and sound, and advertised it towards the hilt, saturating the mass media with slogans and interviews. Adam didn’t also intend the music group to become musical; he recruited Martin Degville, Neal X, Chris Cavanagh, and Ray Mayhew partly simply because they lacked intensive musical experience. Following a promotion campaign made to solicit an archive contract, the music group agreed upon with EMI; they released their initial single, “Like Missile F1-11,” in early 1986, and it strike number three for the U.K. graphs. Sigue Sigue Sputnik marketed the area between songs to advertisers on the debut recording, Flaunt It. Regardless of the massive advertising campaign, the recording dropped on deaf ears, as do the much more serious follow-up, Gown for Extra (1988), which presented the slogan “This time around it’s music” around the recording cover. The group break up soon after the discharge of Gown for Excess. Wayne was an associate of Sisters of Mercy for a short while in 1991.
