Midwest Product

Midwest Product can be an Ann Arbor, MI-based trio comprised of Chad Pratt, Ben Mullins, and Drew Schmedling. Their result places equal focus on complicated interplay — including a reliance upon consumer electronics to bolster a normal rock-band set up — and sharpened melodic hooks, with early ’80s electro and middle-’90s post-rock as dueling jump-off factors. After signing up for Ghostly International’s mostly dance-oriented roster, the debut Details premiered in middle-2002; THE PLANET Series of Appreciate implemented in 2003.