Vocalist/songwriter Emil Odling formed Blithe in 1990 in the tiny college city of Umea, Sweden, with guitarist Mattias Norlander, bassist Nils Forsberg, and drummer Johan Nilsson. Some Swedish alternative groupings, like the Cardigans and Komeda (which Norlander also has for), are led by way of a kitschy sixties sensibility, Blithe is normally more led by independent electric guitar rock and roll from America, like the Pixies, Sebadoh, and Dinosaur Jr. Blithe gradually grew its popularity around Sweden, launching albums in Sweden in 1992 and 1994. The next of these, Mind is normally Mighty, arrived at a comparable time that various other Swedish acts had been being authorized by American self-employed labels, as well as the NEW YORK label Alias authorized Blithe and re-released Mind is definitely Mighty in america in 1996. The recording failed to capture on among purchasers of self-employed label rock, as well as the same destiny anticipated the group’s following recording, Verse Chorus Verse, that was released in 1997.