Wintergreen

While it’s true that in its first year, when it had been in almost no homes, MTV would occasionally give late-night airplay for an unsigned band’s cheesy homemade video (comic rockers Blotto were the only band to get a deal because of this), music video has traditionally been extremely resistant to bands via beyond your established channels. Actually OK Proceed, who finally broke through using their excellent D.I.Con. clips for his or her singles “A Mil Methods” and “Right here It Goes Once again,” were authorized to EMI at that time. However, using the democratization of video permitted by YouTube, house computers with good video-editing software program suites as well as the carrying on drop in the price tag on digital camcorders, it’s no more difficult for an unsigned music group to produce a big splash using a smart video. See Wintergreen. An unsigned power pop music group from LA comprised of business lead singer and tempo guitarist Drew Mottinger, business lead guitarist Trevor Sherwood, bassist Jared Anderson, and drummer Todd Ramsey, Wintergreen released their five-song debut, Prolonged Play, over the small indie Mt. Fuji Information to little see in past due 2005. However, almost a year later, an exceptionally smart video for the melody “WHILE I AWAKEN” — predicated on the semi-true metropolitan legend that a large number of unsold copies of Atari’s flop ET video game cartridge had been buried within a landfill outdoors Alamagordo, NM — made an appearance on Wintergreen’s MySpace web page and YouTube. Many hundred thousand viewings afterwards, Wintergreen was a real buzz music group, completing their debut full-length with manufacturer Niko Bolas.