Frustrated with the reduced quality of all techno compilations, Tim Millington founded the brand new Electronica label using the intention of showcasing groundbreaking artists, not one-hit amazing things. With help from record-store wizards Dave Cawley (NOUVEAU RICHE BUSINESSMAN) and Simon Clarke (Trax), Millington put together American and Western european TECHNOLOGIES in 1993. Featuring techno-trance from CJ Bolland and Maurizio, amongst others, the record and its own now-distinctive sleeve style acquired few predecessors in the field. Millington provides released around three albums each year since, including label compilations for Artwork Information (Objets D’Art), 100% Pure (The Lowlands) and Eevo Lute (Plan 22), and a two-volume trip-hop compilation known as 110 Below. New Electronica also acts as a house for artists such as for example Scanner (Spore), AS YOU (Reflections and Reflections on Reflections), Neuropolitique (Are You Today or PERHAPS YOU HAVE HAVE YOU BEEN?) and Morph (Stormwatch).