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The Normal

A short-lived clothing whose existence is conveniently documented with a lone 1978 solo, the standard was an alias for Daniel Miller, owner of Mute Information. Through famous brands Cabaret Voltaire, Trend Device, and Depeche Setting, Miller’s label was in charge of opening a large number of minds towards the possibilites of digital music. Regardless of the Normal’s low profile and minimal result, their “T.V.O.D.”/”Warm Leatherette” one added its significant contribution towards the then-new digital pop playing field. The B-side, created in tribute to J.G. Ballard’s auto-wreck fetish book Crash, transported relentless pulsing, scientific snapping, and detached vocal chants; it’s since turn into a traditional in the world, having been included in famous brands Elegance Jones and Chicks on Rate. As the standard, Miller also added for an experimental live EP with Robert Local rental entitled Live at Western Runton Pavilion; Miller briefly devoted himself to synth-pop addresses of traditional rock tunes as the Silicon Teenagers as well.

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