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Influenced with the experimental ambient wish pop of Seefeel as well as the avant-garde shoegaze rock and roll of My Bloody Valentine, Going swimming certainly are a genre-straddling multimedia indie outfit who not merely generate and engineer their details, but also style their cover art and steer their promo videos. Naming the music group after their every week regimen of rehearsing after a drop at their regional swimming baths, business lead vocalist John Sampson, drummer sibling Pete, guitarist Jonathan Spittlehouse, bassist Blake Pearson, and keyboardist Andy Wright produced Going swimming in Nottingham in the mid-noughties. After executing in various night clubs across their regional circuit, they released their initial EP, Pacific Name, and debut record, The Fireflow Trade, through their very own Colourschool Information label in ’09 2009. Carrying out a group of innovative “improvised headphone-only” concert events with binaural audio designer Dallas Simpson and a support slot machine on previous Libertines guitarist Carl Barat’s Western tour, Swimming authorized to NY label EVR and, because of support from Radio 1, released their first mainstream solitary, Sunlight in the Isle, in 2011.

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