Maria Usbeck (Selebrities) and Drew Diver (Equine Shoes or boots), both big enthusiasts of Swedish indie pop group the Embassy, met by opportunity at among that band’s Brooklyn, NY gigs. (As a matter of known fact, Diver was seated in as the group’s bassist for that one show.) Both musicians shaped a a friendly relationship that quickly spawned the dreamy, young lady group-inspired duo Soda pop Shop. Merging sugar-sweet pop hooks, moody reverb, and Usbeck’s melancholic business lead vocals, Soda pop Shop’s sound easily fit into with several additional Phil Spector-influenced indie pop organizations, notably Saturday Appears Good if you ask me, Gigi, and Kitty Eyes. Soda Store were purchased by Shelflife Information this year 2010, and their debut 7″ vinyl fabric solitary on that label, Farewell, premiered in January 2011. There is a palpable hype among indie pop bloggers following a band’s debut live show at that year’s NY Popfest, where they distributed the stage with like-minded groupings Betty as well as the Werewolves and Move Sailor.