SIRPAUL

NY City-based producer, songwriter, and singer SirPaul got his focus on digital music and remixing, self-releasing the all-electronic Robotika recording and dealing with DJs like Alex Lauterstein, John Creamer, and Mike Cruz. But SirPaul (actual name Paul Cucinello) relocated into pop using the ambitious 2004 launch Switch, which combined hooky, pop-oriented plans such as George Michael and Robbie Williams with hip-hop and digital influences.