Rich Chigga

Identical parts novelty and organic ability, Indonesian rapper and Internet personality Full Chigga (blessed Brian Imanuel) captured mainstream attention in 2016 along with his viral hit “Dat $tick.” The monitor caught international eye and ears after a response video premiered to market the tune; it presented American rappers like Ghostface Killah, 21 Savage, Flatbush Zombies, and Desiigner, who reacted with mainly positive compliment. Ironically putting on a red polo and a fanny pack, Imanuel allow his deep tone of voice and cadence speak for itself, demanding preconceived notions about how exactly Asian rappers could audio. Immediately after, Imanuel authorized with CXSHXNLY — house to fellow Asian performers like Dumbfoundead and Keith Ape — and continuing to create his rap profession. He was simply 17 at that time. Developing up in Indonesia, Imanuel got his focus on social media this year 2010 when he was 11 years of age. Initially, he published dark comedy video clips that frequently lampooned American tradition, which he consumed via videos. He trained himself British by viewing such videos and by hearing rappers like Childish Gambino, 2 Chainz, Macklemore, and Tyler, the Inventor. In 2015, Imanuel started releasing satirical tunes as High Chigga. The 1st, “Living the Desire,” launched his brand like a button-pushing, controversy-courting, however ironic existence. He created culturally appropriated content material about gang assault, drinking, and medicines — though he didn’t partake in virtually any from it — while also voicing prominent complications concerning his house country, like authorities corruption and road violence. Following the achievement of “Dat $tick,” he released “Who That Become” and a “Dat $tick” remix, which presented Pouya and Ghostface Killah on visitor verses.