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Primary 1

By his early twenties, London electro-pop artist Joe Flory, aka Primary 1, experienced success along with his debut single, “Hold Me Down.” A heavy-handed whip of ‘80s synth pop and chillwave, the track was the next launch by Erol Alkan’s indie label Phantasy Audio, which was house to Late from the Pier’s part task La Priest. As gossips circulated that he’d be a fitted producer for famous brands Kylie Minogue and Madonna, Flory refused that he previously any dreams of dealing with mainstream pop performers, and embraced Internet anonymity by putting on a lion face mask in press photos. After carrying out a summer time tour with Metronomy, he obtained acknowledgement by collaborating using the Sneakers and Riton on the particular singles “Ho Lord” and “Who’s There.” Main 1 self-released a free-for-download compilation of early demos titled Clutter Detective before putting your signature on to Atlantic this year 2010.

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