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Mark Riva

Tag Riva is a veteran membership DJ, mixmaster, and manufacturer that has been associated with dance/membership music because the early ‘80s. On the way, Riva provides tended to spotlight the softer, even more melodic aspect of membership music (instead of the greater severe and abrasive types of underground rave music). Riva is well known for rotating and mixing home music in dance night clubs; he’s also known for his understanding of ambient, chillout, downtempo, trip-hop, and acidity jazz (which isn’t jazz by itself but instead, high-tech dance music with jazz overtones). One more thing Riva is well known for is definitely globe/electronica fusion, particularly, mixing golf club music with Afro-Cuban, Brazilian and Caribbean components. Riva calls this process “sungrooves” (quite simply, grooves that are conscious from the sunlit, warm, exotic climates within the Caribbean and SOUTH USA). Riva’s origins are in ‘70s disco and disco-soul; Riva, who began rotating information in dance night clubs in 1982, is definitely a product from the period that offered us people like Chic, Donna Summer season, Loleatta Holloway, Gloria Gaynor, the Crown Heights Affair, and KC & sunlight Band. But just as much as Riva certainly loves that period, he isn’t trapped in the ‘70s, never. As the ‘80s advanced, he followed the home scene carefully and was well alert to the achievements of Marshall Jefferson, Frankie Knuckles, Ten Town, Adeva, Black Package, Xaviera Gold, Internal City, while others. He was specifically keen on deep home, a kind of home music that’s quite conscious of past due-‘70s disco-soul; deep home is very much indeed an expansion of ‘70s performers like Thelma Houston, Linda Clifford, the Trammps, and Twice Publicity. And Riva continuing to improve with the changing times in the ‘90s, rotating from deep home to acidity jazz, ambient, chillout, downtempo, trip-hop, and world/electronica fusion. In 2003, Kriztal Entertainment released Tag Riva Presents: Sungrooves, a nonstop 78-minute dance blend that discovered him embracing the club-oriented noises of John Beltran, Afro-Mystik, Russ Gabriel, P’taah, Wagon Cookin’, and François K., amongst others. The lush however rhythmic Sungrooves underscored Riva’s desire for the softer part of electronica, as well as the title described his desire to mix high-tech golf club music with Caribbean and Latin components.

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