Called after his favorite artist, Keith Haring, and his selected spirit animal, Keith Ape brought Seoul towards the capture home on his breakout 2015 strike, “It G Ma.” Along with his bleached disheveled hair and punk-meets-Bathing-Ape visual, he crafted a hallucinogenic picture much like American contemporaries like Lil Uzi Vert and Flatbush Zombies. Given birth to Dongheon Lee in Bundang, South Korea, the rapper was a self-proclaimed issue child who discovered an store in hip-hop, pursuing idols Nas and AZ. He decreased out of senior high school to go after music, first implementing the moniker Child Ash for his 2010 debut. The music he uploaded to the web caught the interest from the Cohort team, who welcomed Keith in 2012. He was presented on Cohort crewmate Okasian’s debut Boarding Methods and created his own hype having a dub of the Bobby Shmurda monitor, which he rechristened “Warm Ninja.” It wasn’t before OG Maco-influenced “It G Ma” came on New Year’s Time in 2015 that Keith’s trajectory would significantly change. Originally a joint Korean-Japanese cooperation with rappers Kohh, Loota, JayAllDay, and Okasian, the menacing snare monitor exploded both in Korea and abroad, specifically with Koreans in america. Keith agreed upon with CXSHXNLY, operating the achievement of the one and executing at SXSW and in LA and NEW YORK. A remix of “It G Ma” — which means “REMEMBER” — highlighted A$AP Ferg, Dad, Dumbfoundead, and Waka Flocka Fire. Keith implemented the viral achievement of “It G Ma” using the horror show creation “Psycho” (offering Robb Loan company$), and “Diamond jewelry” (offering Jedi P).