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The production duo of Jerry Kasenetz and Jeff Katz defined the sound and spirit from the bubblegum era, helming quintessential if interchangeable records in the Ohio Express, the 1910 Fruitgum Company, and numerous others. Regarding to an Apr 25, 1997, feature in Goldmine entitled An Informal Background of Bubblegum Music, the duo fulfilled while both had been attending the School of Az, and their preliminary entrance towards the music sector was as managers of several groups energetic on the brand new York City membership circuit; their creation debut was the Christine Cooper one “S.O.S. (Center in Problems),” released over the Cameo-Parkway label. The record had not been a hit nonetheless it do provide Kasenetz and Katz towards the interest of Cameo exec Neil Bogart, whose following venture Buddah Information was to try out a pivotal function in bubblegum’s achievement. For the time being, in middle-1967 Kasenetz and Katz — or Super K Productions, because they had been collectively known — jumped to Laurie Information to rating their first Best Five hit using the Music Explosion’s “TINY BIT o’ Spirit.” When Bogart founded Buddah immediately after, the duo became a member of the label release a their creation of “Yummy, Yummy, Yummy”; the music was created and performed by one Joey Levine but in fact related to the Ohio Express, the first in an extended type of Super K tasks to try out fast and loose with proper credits, with countless aliases disguising the actual fact the same innovative nucleus was in fact responsible for almost all bubblegum releases. Regardless, “Yummy, Yummy, Yummy” was a million-selling strike in early 1968, its sunlit escapism and infectious exuberance distilling the essence from the Kasenetz-Katz visual. “The Audio of Goodtime Music Is definitely Kasenetz & Katz” go through a trade advertisement of that time period, and certainly confections just like the Ohio Express’ “Chewy Chewy” as well as the 1910 Fruitgum Company’s blockbuster “Simon Says” provided a sharp comparison from your Beatles, Rolling Rocks, while others whose even more ambitious and serious-minded strikes also charted through the turbulent yr of 1968. At Bogart’s demand, the duo decided to think of a catchall name under which to advertise their records, plus they recommended “bubblegum,” the sugary-sweet implications from the tag ideal for the product moving from the Kasenetz-Katz set up line. The variants within the Super K sound had been endless, with documenting aliases including Crazy Elephant (“Gimme Gimme Great Lovin'”), Lt. Garcia’s Magic Music Package, the St. Louis Invisible Marching Music group, etc — in every, a dozen Best 40 hits in under two years’ period. The Ohio Express, the 1910 Fruitgum Firm, and others had been also two from the serves highlighted in 1968 beneath the banner from the Kasenetz-Katz Performing Orchestral Circus, credit scoring a hit using the one “Quick Joey Little.” 2 yrs later, the task was revamped beneath the name Kasenetz-Katz Super Cirkus, issuing “Dong-Dong-Diki-Di-Ki-Dong.” So excellent was the reputation of bubblegum generally and Super K Productions specifically which the duo was also approached with the Hanna-Barbera computer animation studio to make a toon series; to become entitled Captain Groovy and His Bubblegum Military, the show hardly ever got off the bottom although it do generate an eponymous one. Kasenetz and Katz’s fortunes dwindled through the early ’70s, nevertheless, and by 1972 the bubblegum trend was fundamentally over — they afterwards worked on tasks using the fledgling 10cc, Bo Diddley, among others, but hardly ever once again recaptured their top success.

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