Following digital duo Air flow France and twee traditionalists the Honeydrips, Jonas Game was the 3rd new musician to emerge on Sincerely Yours, the Gothenburg, Sweden-based label operate by iconoclastic art-pop jokesters the Challenging Alliance, along with his debut solitary “Fresh City Like” showing up in June 2007 as well as the full-length ADHD pursuing that October. While he stocks an endearing lighthearted streak and a finely honed pop sensibility along with his labelmates, and a particular flavor for appropriation (or simply “détournement,” as their Situationist rhetoric could have it) — “New Town Love” lent its chorus lyrics from Nirvana’s “Arrive when you are” — Video game certainly is the many musically straightforward work for the Sincerely Yours roster. Lundquist was previously the drummer of the favorite straight-ahead rock and roll outfit Bad Money Quartet, who obtained two TOP albums in the first 2000s, and his single work proceeds in an identical vein, hearkening back again to both classic United kingdom punk — especially the Clash — and big-hearted American origins rockers like Tom Petty and Bruce Springsteen, making him something similar to a Swedish edition of Ted Leo. In his visible presentation, Video game echoes the Rough Alliance’s faux-hooligan antics, showing up shirtless in the “New Town Like” video and on the 7″ sleeve, putting on a baseball cover and crouched in a fashion that calls to brain a possible resource for his fresh stage name; rapper the overall game (if that connection can be intentional, it wouldn’t become the label’s 1st mention of American hip-hop — the Hard Alliance protected a 50 Cent music using one of their early EPs.) But on record, at least, he can’t help but run into like a down-to-earth, common man, a refreshing antidote towards the over-the-top hard rock and roll posturing and insufferable cutesiness that dominates a lot of the Swedish indie picture.