Created in Stockholm, Sweden, in 1987, hard rock and roll sextet It’s Alive comprised Maximum Martin (b. Martin Sandberg; vocals), Per Aldeheim (acoustic guitar), Kim Björkegren (acoustic guitar), Peter Kahn (bass), John Rosth (keyboards) and Richard Eversand (drums). Explaining their audio as ‘rock and roll with funk affects’, the music group grew up hearing dramatic bands such as for example Kiss as well as the Nice. That impact was very much in evidence on the breakthrough 1993 solitary, ‘Sing These Blues’, which, like additional releases, found its way to product packaging shot by internationally acclaimed professional photographer Lennart Nilsson. The concurrent debut recording, Earthquake Visions, premiered on maker Denniz Pop’s Cheiron Information (later on through Music For Countries in the united kingdom) and noticed them garner additional essential support, including nominations for any Swedish Grammy plus Recording Of THE ENTIRE YEAR and Greatest Breakthrough Take action in the nation’s Zeppelin honours. In its wake, they commenced touring engagements with Kingdom Arrive, establishing themselves among the most really innovative bands focusing on the Scandinavian hard rock and roll circuit. Martin’s songwriting nous and pop leaning eventually spelt the finish for the music group, and he was contracted by Pop to function for Cheiron like a writer-producer. He continued to become probably one of the most effective songwriters from the past due 90s, penning strikes for Britney Spears, the Backstreet Kids, Bon Jovi and Celine Dion.