Il Pagante

Satirical Milanese dance-pop trio Il Pagante (“The Payer”) began life this year 2010 like a false Facebook profile specialized in poking fun at regional youth culture and attitudes. The type of Johnny il Pagante, developed by college students Guglielmo Panzera and Alfredo Tomasi, quickly took on the lifestyle of his very own, numerous people thinking he was true and writing his hedonistic exploits on social media marketing. The growing reputation of the web page convinced its designers to try something brand-new. Recruiting beatmakers Merk & Cremont, rapper Edoardo Cremona (aka Eddy Veerus), and performers Federica Napoli and Roberta Branchini, they made some artificial music movies starring Johnny. The page’s reputation snowballed, using the movies accruing an incredible number of views, and finally the musical task became a practical concern in its best, the trio executing live around Italy to loaded homes. Panzera and Tomasi continuing to have a backroom function, composing the lyrics as well as Cremona. The project’s satirical character and image, using a laddish frontman and two blonde bombshell performers, made it relatively analogous to Die Antwoord. Their audio was a smorgasbord of EDM designs, with components of trance, Italo home, and reggaeton, and intentionally absurd overuse of AutoTune. In 2014 Il Pagante agreed upon to Warner Music and released “Faccio After,” the initial in some effective singles. Their debut record, Entro in Move, premiered in 2016, peaking at number 3 in the Italian graphs.