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The multimedia electronic music project iamamiwhoami emerged in ’09 2009, piquing the eye of the web with some viral movies that introduced the artist’s music while obscuring the feminine singer’s identity. In Dec 2009, the project’s first two movies were delivered to music journalists and websites via an anonymous e-mail address, with an increase of clues and videos appearing on outlet stores such as for example MTV as well as the project’s very own YouTube route. Guesses about the inexplicable artist’s identification included Björk, Goldfrapp, as well as the Blade, serves whose music was quite definitely commensurate with iamamiwhoami’s strategy, to wider-ranging speculation that it had been the task of Trent Reznor or Christina Aguilera. In June 2010, iamamiwhoami released a video that uncovered the task was the brainchild of Swedish vocalist/songwriter Jonna Lee (who was simply previously guessed by her supporters, but her administration team at that time got denied her participation) and co-producer Claes Björklund. That November, iamamiwhoami performed a webcast concert. The next year, iamamiwhoami earned the 1st Swedish Grammi for Innovator of the entire year and was also nominated for MTV O Music Honours in the Innovative Designer and Greatest Web-Born Artist classes, losing to Woman Gaga and Kina Grannis, respectively. Iamamiwhoami released two fresh tracks, “john” and “clump,” that springtime and summer season, and kept their 1st live display in August 2011 at Gothenburg, Sweden’s WAY TO AVOID IT Western Festival in August. Early in 2012, iamamiwhoami’s YouTube route teased the digital launch from the debut recording Kin that June; many singles, including Drops and Great Worker, had been released in expectation of the recording. Kin’s physical launch arrived that Sept. Bounty, which gathered iamamiwhoami’s early tracks, found its way to June of 2013. Past due in 2014, Lee and Björklund came back with Blue, another audiovisual collection that shown a lighter, brighter audio than their earlier output.

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