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South London’s Gentle Friendly build noisy yet atmospheric music that spans from Pet Collective’s hazy melodies to Zero Age group’s tantrums to glitchy consumer electronics and hip-hop-tinged beats. Vocalist/keyboardist David Morris and drummer Daniel Boyle shaped Soft Friendly in 2007, when among their friends discovered a drum package in the garbage and the set acquired some outdated keyboards, including a Casio MT-40. An early on version of Soft Friendly also included electric guitar, but Morris shortly scrapped the strings to get more portable keyboards. Released in 2008, the night time Tape EP for the No Discomfort in Pop label released their fizzing energy and oddly psychological undercurrents, but Soft Friendly turned to Annoyed the Rhythm because of their 2009 digital one “RIP Static”/”Clean Breaker.” The band’s debut record, Ride Slow, made an appearance in the U.K. in past due 2009 and premiered in the U.S. the next February.
