The awakening interest for alternative country in the past due ’90s saw several small, low profile, bands emerging as well as similar record companies. Elmer was created in Göteborg, Sweden, in 1997 using the addition of drummer Glenn Halvarsson. At that time vocalist Niklas Blomkvist, bassist Jonas Hagberg and guitarist Martin Berntsson experienced already played collectively for a few years, knowing one another from college. A demonstration to Helikopter resulted in a contract as well as the release from the solitary Abigail/7 Bridges. Twelve months later arrived their debut recording, Tar, which constructed on a single elements as a lot of the alternative nation in those days: bittersweet ballads, several country rock figures, harmonica and mandolins. The recording got good evaluations, but playing alternate nation in Sweden designed that it didn’t sell very much. In 1999, Elmer documented the music “Bad Doings” for the compilation Rockin’ in the Barn, released by the brand new country rock and roll label Dusty Information. This got some interest overseas and was performed on alternative nation channels in the U.S. The next record, 13 Sweethearts, received even more attention in the best papers, as well as the testimonials were generally very advantageous. While also having some achievement in Norway, the music group didn’t sell way too many information, and it had been still an open up question if the eye for alternative nation would be long lasting in Sweden, or if Elmer and rings like Alimony would drop back to obscurity.