Formerly referred to as TV Pop Crisis, Easy was formed in 1990 with Johan Holmlund (b. 13 July 1965, Jonkoping, Sweden; vocals), Tommy Ericson (b. 23 March 1966, Umea, Sweden; electric guitar), Anders Peterson (b. 12 November 1965, Jonkoping, Sweden; electric guitar, keyboards), Rikard Jormin (b. 2 August 1965, Jonkoping, Sweden; bass, vocals) and Tommy Jonsson (b. 15 June 1966, Vastervik, Sweden; drums). Intensely influenced with the even more abrasive British serves like the Jesus And Mary String, it had been a reasonable move for the quintet to indication to the united kingdom arm of Blast First Information. Likewise, Easy relished the chance to tour the United kingdom mainland and, because of support slot machine games with Lush, the Charlatans and Home Of Like, the group’s mood-dominated electric guitar work gained them a substantial reputation and solid press support. Magic Seed demonstrated towards the group’s lone record for Blast First, nevertheless, which was at the mercy of financial difficulties because of its distributor’s collapse as well as the exodus of its primary acts Sonic Youngsters and Dinosaur Jr. Easy had been thus forced to come back to Sweden without ever producing good their preliminary guarantee. They negotiated a fresh agreement with Snap Information, leading to the discharge of two singles, ‘By no means Seen A Celebrity’ and ‘In Dark & White colored’, in 1993, nonetheless it proved difficult to reclaim their unique impetus.