At the sea food restaurant where he worked, Atlanta-based rapper Mario Talley, better referred to as DG Yola (or Yola da Great), was discovered by the dog owner, Bureasa “Lady B” Rahim, who noticed him as potentially being the ATL’s next big artist. Therefore Yola became a member of Rahim in founding Power Hittas Information in 2003. Following the older vice chief executive of A&R at Atlantic Information, Mike Caren, found out about the sound the youngster was stirring up in Atlanta, he authorized the artist towards the label in Feb 2006 and teamed up promotional responsibilities with Atlanta celebrity rapper T.We.’s Grand Hustle Entertainment. Later on that 12 months, his hardcore golf club banger, “Ain’t Gon Allow Up,” became an area smash strike. The single loved weighty rotation on Atlanta radio aswell as neighboring areas, acquiring the budding rapper’s major-record offer, and yet, he previously not reached age 20.