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Chris Schwartz

The co-founder of RuffHouse Information, Chris Schwartz, is a Philadelphia indigenous who spent some time working with a number of the best-selling rap and R&B acts from the 1990s, including Cypress Hill, Kris Kross, the Fugees, and Lauryn Hill. Schwartz was raised in the Philly suburb of Devon, Pa, where at 17, he made a decision to drop out of senior high school and sign up for the U.S. Navy. After four many years of armed forces service, Schwartz came back towards the Philadelphia Region and played in a variety of local new influx rings. In 1985, the tiny, Philly-based R&B label Nicetown Information hired Schwartz to accomplish local promotions, rather than long from then on, he do freelance rap campaigns for Delicious Vinyl fabric, Isle, and Geffen. Around that point, Schwartz became the supervisor for Philly rapper Schoolly D, an innovator who was simply among the initial gangsta rappers. It had been in 1988 that Schwartz co-founded RuffHouse with maker Joe “The Butcher” Nicolo having a spending budget of just $400. The label, that was written by Enigma initially, struggled for a couple of years. But issues started picking right up for RuffHouse after protecting a distribution cope with Columbia. In I991, RuffHouse got a huge vendor in the self-titled debut recording by gangsta rappers Cypress Hill. From then on, the label liked multi-platinum product sales with albums by Kris Kross, the Fugees, and Lauryn Hill. Originally located in Philly’s downtown region (to create Center Town), RuffHouse shifted to Conshohocken, Pa in the middle-’90s (presumably to flee Philly’s infamous business fees). Schwartz, who offered as executive maker on RuffHouse’s big retailers, planned to release a film business, Perimeter Photos, in 1999.

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