Carl Jefferson founded Concord Jazz which he ran from 1972 until his loss of life in 1995. An effective used car seller, in 1969 he structured the Concord Summer time Event which in a couple of years became the Concord Jazz Event. A great lover of swinging mainstream jazz, Jefferson began the Concord label in 1972 because therefore several performers who he loved were being documented. Initially its releases appeared to emphasize guitarists (including Plant Ellis, Charlie Byrd, and Barney Kessel who documented separately and collectively as Great Guitars) but quickly its catalog obtained more variety. The young contemporary swing motion of Scott Hamilton, Warren Vaché, Dan Barrett, Howard Alden, and later on Ken Peplowski had been well recorded, such veterans as Dave McKenna, Rosemary Clooney, Mel Tormé, and George Shearing discovered a house, hard bop was well displayed (including several Art Blakey units), as well as the subsidiary, Concord Picante, presented the very best in Latin jazz (including Cal Tjader, Tito Puente, Mongo Santamaria, and Poncho Sanchez). Ahead of his loss of life in March 1995, Jefferson created over 500 classes for his label.