Despite the fact that Latin rap music didn’t garner much nationwide attention until the 2000s (with some exceptions like Cypress Hill and Big Punisher), America’s Southwest usually has seen several Latino/a rappers, like California’s Dark brown Young man, compete for radio airplay with well known artists. Dark brown Boy’s “Superman” sluggish jam topped many radio stores’ preferred playlists and made an appearance on Billboard’s Best Rhythmic 40 in 2006. Hailing from Blythe, CA, Dark brown Boy gained his name from his baby-faced appear and Chicano satisfaction. Although his best influence was option hip-hop group Lighter Color of Dark brown, Dark brown Boy’s 1st two albums, Switch the overall game and Represent the Dark brown, were filled up with hardcore Chicano raps. Nevertheless, the positive reactions received from your radio-friendly solitary “Following 2 U” from the second option recording confident him to become more of himself in his music. In August 2005, he released the Livin’ Shady recording, which included “Superman,” on Aries Music, distributed via EMI Latin. Still prospering from your publicity of Livin’ Shady, he released Chicano Rap Riderz in July 2006.