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Bratz

MGA Entertainment’s Bratz type of dolls and accessories debuted in 2001 being a hip option to Mattel’s Barbie, and quickly became the longstanding doll brand’s biggest competitor. The Bratz — trademarks Cloe, Sasha, Jade, Yasmin, and Roxxi — had been “Young ladies with a Interest for Style.” Known as “life style style” dolls, they embodied a self-confident, edgy, and fashion-forward 21st hundred years version from the Spice Young ladies’ previous “Female Power” slogan. Despite some complaining from worried parents and conventional groupings, the Bratz series quickly took your hands on the ‘tween marketplace, and captivated 9-12 calendar year olds with a variety of clothing designs, components, and play pieces. In July 2005 MGA presented the “Rock and roll Angelz” type of Bratz dolls. Decked out in classic natural leather and newsboy hats and sporting electric powered guitars, the quintet became their particular rock-band. Coinciding using the doll line’s launch was a third-person exploration gaming, a full-length cartoon film, as well as the Rock and roll Angelz soundtrack, which highlighted the one “SO EXCELLENT” aswell as theme music customized to and “sung” by each personality. The record included efforts from ace pop songwriters like Jörgen Elofsson (Britney Spears’ “[You Drive Me] Crazy”) aswell as Matthew Gerrard, who’d caused Hilary Duff and Kelly Clarkson. Genie Magic, the soundtrack towards the Bratz’s second direct-to-video film, arrived in springtime 2006. Scorching on its pumps was Forever Diamondz, the musical tie-in to Bratz Interest 4 Style Diamondz, that was released that fall.

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