b. 1891, Philadelphia, Pa, USA, d. 14 March 1943, Beverly Hillsides, California, USA. The boy of manufacturer and composer Alfred E. Aarons, Alex A. Aarons installed several fondly appreciated Broadway musicals through the 20s. The majority of his achievement came together with the actor-turned-producer Vinton Freedley (b. 5 November 1891, Philadelphia, Pa, USA, d. 5 June 1969, NY, USA). Both men came jointly in 1923, after Aarons got shown La, La Lucille (1919), which included George Gershwin’s initial complete Broadway rating, as well as for Goodness Sake (1922). The last mentioned show, where Fred Astaire and his sister Adele Astaire released their well-known ‘runaround’ regular, also got some Gershwin amounts (out of this period forward, mainly with lyrics by Ira Gershwin), and was modified for London in 1923 where it went for 418 shows under the name of Prevent Flirting! Vinton Freedley is at the Broadway solid of For Goodness Sake, and he and Aarons consequently collaborated on seven displays with Gershwin ratings: Lady, Become Great! (1924), Tip-Toes (1925), Oh, Kay! (1926), Crazy Encounter (1927), Treasure Lady (1928), Lady Crazy (1930) and Pardon My British (1933). These were also in charge of staging Right here’s Howe (1928), where Ben Bernie, Peggy Chamberlain and June O’Dea launched Roger Wolfe Kahn, Joseph Meyer and Irving Caesar’s energetic ‘Crazy Tempo’; De Sylva, Dark brown And Henderson’s prize-fighting musical, Keep Everything! (1929); and two displays with ratings by Richard Rodgers and Lorenz Hart, Springtime IS HERE NOW and Mind Up! (both 1929). Aarons created another Gershwin display, Tell Me Even more! (1925), by himself account. In the maximum of their professions, Aarons and Freedley constructed the Alvin Theater in NY (entitled by the original characters of their 1st titles, Alex and Vincent), which opened up in November 1927. Many of their strike productions had been staged presently there, but by 1933 as well as the flop Pardon My British, from which the united kingdom star, Jack port Buchanan, produced a quick departure, the Alvin have been sold as well as the companions had been in deep monetary trouble. They split, and Aarons was consequently associated with several stage productions that by no means materialized, aswell as employed in numerous capacities in the film business. While Aarons didn’t recover his earlier prestigious position available, Freedley flourished to the first 40s, generating four successful displays with music and lyrics by Cole Porter: Anything Moves (1934), Red, Warm And Blue! (1936), Keep It IF YOU ASK ME! (1938) and Allow’s Encounter It! (1941), along with Cabin In The Sky (1940), which included a top-class Vernon Duke rating. Nevertheless, another of Duke’s displays, Jackpot (1944), didn’t strike, as do Memphis Bound (1945), using its Gilbert and Sullivan excerpts, and Great TO BECOME Alive! (1950), which starred Vivienne Segal producing her penultimate appearance within a Broadway musical.