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Sister label of EMI Information’ highly successful dance music imprint Positiva Information, both which are overseen by Kevin Robinson, a former EMI product sales representative that has helped to build up both brands. Additive specialises in even more grass root base trance produces, whereas Positiva represents the greater commercial end from the dance and home spectrum (epitomised with the Vengaboys). Additive expected the rise of trance being a prominent force in past due 90s dance music, putting your signature on rising stars from the scene such as for example Germany’s Taucher as well as the UK’s Lange. Additive produces are favored by high-profile DJs, such as for example Judge Jules and Paul Oakenfold.

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