7 Seconds of Love

It’s no real surprise that Britain’s ska-tinged humor rock action 7 Secs of Love may be the creation of Joel Veitch, the web animator at the rear of cult internet site www.rathergood.com and Quizno’s advertisements featuring the infamous Spongmonkeys. After recruiting his sibling Alex Veitch to try out keyboards, Joel fulfilled the five various other musicians who circular out the action — Pat Schulenburg (electric guitar), Ed Snow (drums), Ed Harding (trumpet), Ian Paterson (saxophone), and Stephen Pattison (bass). The music group started playing displays in London, afterwards expanding to local and nationwide gigs, aswell as maintaining a keen digital following because of Joel’s cartoon music videos as well as the discharge of singles. In January 2007, supporters in Argentina alerted 7 Secs of Love a Coca-Cola industrial being proven in the united states bore a dazzling similarity towards the group’s melody and video for “Ninja.” A legal contract was reached with the business where Coca-Cola paid the music group an undisclosed amount; 7 Mere seconds of Love utilized a number of the cash to record and distribute an EP, and donated the others to two children’s charities.