Upon their 1998 formation, 20 Minute Loop have managed their gender-mixed trademark of uppity hooks and new wave beats with their native of SAN FRANCISCO BAY AREA. Leading to their self-proclaimed audio of “freak-pop,” the quintet of Kelly Atkins (vocals/keyboards), Greg Giles (acoustic guitar/vocals), Joe Ostrowski (acoustic guitar), Dan Jones (bass), and Ethan Turner (drums) induced an added motivation of X, the Pixies, Pavement, and PJ Harvey. By 1999, 20 Minute Loop authorized to Fortune Information and released their self-titled debut recording the following 12 months.