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1910 Fruitgum Company

The prototypical bubblegum group, the 1910 Fruitgum Company was the brainchild of Buddah Information house producers Jerry Kasenetz and Jeff Katz, also the masterminds behind such phenoms because the Ohio Express as well as the Music Explosion. The Kasenetz-Katz method was a straightforward one: they enlisted anonymous studio room musicians (in cases like this, vocalists Tag Gutkowski and Joey Levine — also the vocalist within the Ohio Express — alongside guitarists Frank Jeckell, Pat Karwan, and Chuck Travis, horn participant Larry Ripley, and drummers Rusty Oppenheimer and Floyd Marcus), and prolifically documented light-weight, fluffy pop tunes which discovered an eager target audience in fans searching for an alternative towards the edgier rock and roll music from the past due ’60s. Using the 1910 Fruitgum Organization, the Kasenetz-Katz group obtained their first main strike, the 1968 Best Five smash “Simon Says,” starting the bubblegum trend; that same 12 months they also obtained using the singles “1, 2, 3 Crimson Light” and “Goody Goody Gumdrops,” all three released as title songs from your group’s first trio of LPs. 1969’s “Indian Giver,” the name cut from your Fruitgum Company’s 4th recording, was their last Best Five strike, and after one last LP, Hard Trip, the group disbanded; a few of its people later resurfaced within the Kasenetz-Katz Performing Orchestral Circus.

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